SUPERHERO

Mastercard i Nurdor predstavljaju online platformu za doniranje + modni brend

Superhero.rs - nova platforma za onlajn donacije. Plod je saradnje kompanije Mastercard i dobrotvorne organizacije Nurdor. Superhero.rs je digitalni kanal kroz koji će Nurdor na održiv i jednostavan način moći da prikuplja sredstva za lečenje i oporavak dece obolele od raka.

Superhero platforma ima posebno osmišljen modni brend. To je važan deo novog koncepta doniranja. Modni brend je dostupan isključivo u okviru superhero.rs platforme i predstavlja novu kulturu doniranja.

Sve one koji ga nose pretvara u superheroje, jer novac od donacija ide Nurdoru.

Prva kolekcijea je lansirana 15.decembra 2021. godine i čini je 11 artikala.

Superhero ambasadori su: bend Buč Kesidi, DJ Tijana T, voditelji Zoran Kesić, Galeb Nikačević i Boško Jakovljević, košarkašica Nataša Kovačević, reper Mikri Maus (Prti Bee Gee), street art umetnica TKV.

Projekat je rađen u saradnji sa: kompanijom Mastercard, Nurodor Srbija, McCann Beograd, Drive, Dentsu, Chapter 4.

Adresa na kojoj postajemo superheroji je onlajn platforma superhero.rs. Dostava je besplatna.

#bitinecijisuperheroj #neprocenjivo #budisuperheroj @nurdor_srbija @mastercardrs

Foto kampanje: Dušan Milenković

SUPERHERO

Mastercard and Nurdor present an online platform for donating + fashion brand

Superhero.rs - a new platform for online donations. It is the result of cooperation between Mastercard and the charity organization Nurdor. Superhero.rs is a digital channel through which Nurdor will be able to raise funds for the treatment and recovery of children suffering from cancer, in a sustainable and simple way.

Superhero platform has a specially designed fashion brand. It is an important part of the new concept of donation. The fashion brand is available exclusively within the superhero.rs platform and represents a new culture of donation.

Everyone who wears Superhero become superhero, because the money from the donations goes to Nurdor.

The first collection was launched on December 15, 2021 and consists of 11 items.

Superhero ambassadors are: the band Buc Kesidi, DJ Tijana T, TV presenters Zoran Kesić, Galeb and Bosko Jakovljević, basketball player Nataša Kovačević, rapper Mikri Maus (Prti Bee Gee), street art artist TKV.

The project was collaboration with: Mastercard, Nurodor Serbia, McCann Belgrade, Drive, Dentsu, Chapter 4.

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