IDENTITY - JSP & LILU

CHOOSE YOUR IDENTITY - powered by IQOS

Beograd, 29.12.2017. Za kraj uspešne godine JSP (Jelena i Svetlana Proković) i LILU (Danijela Biškup), upriličile su modni događaj Choose Your Identity!

Choose Your Identity je novi koncept prezentacije novih kolekcija JSP I LILU.

Ovo je bio tročasovni modni soare isped Identity radnje u Makedonskoj. Poseban doživljaj davala je originoalnoa scenografija, koju su činili  polukružni led ekrani sa video projekcijom. 

IDENTITY je nastao 2001. i pozicionirao se na gradskoj shopping mapi, kao prodajno mesto dva domaća brenda - odeće JSP, Jelene i Svetlane Proković i obuće LILU, Danijele Biškup. Pored odeće i obuće, kreatorke nude i aksesoar, tašne, nakit i kaiševe. Modeli JSP se izrađuju u vrlo malim količinama, kao unikati ili deo male serije, a modeli LILU uglavnom u manjim serijama.

Idea & Creative direction: DesignBüro

Production & PR: Preventer

Foto Marina Bugarčić

Muzika: Uroš Milovanović

IDENTITY - JSP & LILU

CHOOSE YOUR IDENTITY - powered by IQOS / 29.12.2017.

At the end of a successful year, JSP (Jelena and Svetlana Proković) and LILU (Danijela Bishkup) organized the fashion event Choose Your Identity!

It is a new concept of presentation of the new JSP and LILU collections. This was a three-hour fashion soiree outside the Identity store in Makedonska street. The original scenography, which consisted of semicircular led screens with video projection, gave a special experience.

IDENTITY was created in 2001 and represents a point of sale for two local brands - JSP clothing, Jelena and Svetlana Proković, and LILU footwear by Danijela Biskup. In addition to clothes and shoes, designers also offer accessories, handbags, jewelry and belts. JSP models are produced in limited editions, as uniques or part of a small series, and LILU models are mostly in smaller series.

Idea & Creative direction: DesignBüro

Production & PR: Preventer

Photo Marina Bugarčić

Music: Uroš Milovanović

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