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Poznati britanski brend šminke konačno u Srbiji

Beograd, 7. decembar 2021. Launch event bio je u klubu DIM. Centralni deo događaja je bio masterclass šminkera Dragana Vurdelje.

Počeci brenda se vezuju za punk. Illamasqua spada u najbolje makeup brendove na svetu.

Kultni britanski brend postoji od 2008. godine. Illamasqua je zamisao marketinškog gurua Džulijana Kinastona (Julian Kynaston). Njemu se pridružio Džozef Kore (Joseph Corré), sin kreatorke Vivijen Vestvud i Malkolma Meklarena (osnivača  benda Sex Pistols). Corré je široj publici poznat po brendu donjeg veša - Agent Provocateur.

Illamasqua je ponosni zagovornik stava da je lepota inkluzivna, a ne isključiva. Lepota nije mlada, stara, bela, crna, ženska ili muška, već bilo šta, sve i svako.

Illamasqua nije samo šminka, već je i šminka sa stavom. To je profesionalna šminka za svakodnevnu upotrebu.

Produkcija & kreativna direkcija: Superdot

Muzika: Boogie

Fotograf: Džumanski

Makup team: Vurdelja Makeup School Dragan Vurdelja

Instagram: @illamasqua_serbia 

I L L A M A S Q U A

Launch event of British makeup Brand in Serbia

The launch event for Illamasqua makeup Brand was at the DIM club in Belgrade. The central part of the event was the masterclass of makeup artist Dragan Vurdelja.

The iconic British brand has been around since 2008. Illamasqua is the brainchild of marketing guru Julian Kynaston. He was joined by Joseph Corré, son of fashion designer Vivienne Westwood and Malcolm McLaren (founder of the band Sex Pistols). Corré is known to a wider audience for his underwear brand - Agent Provocateur.

Illamasqua's moto is: beauty is inclusive, not exclusive. Beauty is not young, old, white, black, female or male, but anything, everything and everyone.

Illamasqua is not just makeup, it's makeup with attitude. It is professional makeup for everyday use.