H&M

Studio SS2018 / 26.02.2018.

Kolekcija H&M Studio za proleće/leto 2018 predstavljena je u prostorijama MINI studija. Koncept, design i organizaciju osmislili smo zajedno sa saradnicima iz DesignBuro studija.

Tema ove Studio koekcije je bila Japan. Tako je kreativni tim osimislio scenografiju u duhu Japana.

Ovogodišnja kolekcija za proleće/leto je u printovima, dominantne su žive boje, tunike se nose preko pantalona. To je potpuno nov, boemski i svež minimalizam u kombinaciji sa dozom šika. Od modnih dodataka posebno se izdvajaju sandale koje se vezuju oko zgloba, sa malom potpeticom i nitnama, kao i velike, viseće minđuše od štrasa. U kolekciji dominiraju materijali poput žakarda, mešavine pamuka i svile, recikliranog poliestera, viskoze i vune, a od boja prisutne su zelena, crvena, žuta, teget, crna i bela.

Idea: DesignBüro

Creative direction: DesignBüro

Production, protocol and PR: Preventer

Music: Andrija Eric

#HMSTUDIO #SS18

Fotografi: Bojana Janjić i Miralem Čaušević

H&M

STUDIO COLLECTION SS2018

The H&M Studio Spring/Summer 2018 collection was presented at the MINI Studio. We came up with the concept, design and organization together with colleagues from the DesignBuro studio.

The theme of this Studio collection was Japan. That's how the creative team came up with a scenography in the spirit of Japan.

This year's collection for spring/summer is in prints, bright colors are dominant, tunics are worn over trousers. It is a completely new, bohemian and fresh minimalism combined with a touch of chic. Among the fashion accessories, sandals tied around the wrist, with a small heel and studs, as well as large, dangling earrings made of rhinestones stand out. The collection is dominated by materials such as jacquard, cotton and silk blends, recycled polyester, viscose and wool, and colors include green, red, yellow, navy, black and white.

Idea: DesignBüro

Production, protocol and PR: Preventer