HAVAIANAS - SS 2018

LET'S SUMMER u Beogradu, Hot Mess [ 14.jun 2018]

Za poznati brazliski brend, Havaianas, za kampanju LET’S SUMMER kreirali smo originalnu prezentaciju. Lokacija splav Hot Mess sa bazenom, bila je idealna za pool party. Ispred bazena, iznad DJ pulta, dominirale predimenzionirane brazilske japanke, (u znaku proslave 20. godišnjice čuvenih japanki sa brazilskom zastavom).

Na samom početku se desio veliki pljusak i kiša do kraja žurke nije prestala da pada. To, međutim nije sprečilo mnogobrojne ljubitelje poznatog brenda da ostanu na žurci.

Sve modele u bezbroj primamljivih boja i dezena, gosti su mogli da probaju. Svim kolekcijama su zajedničke izrazita udobnost i kvalitetan đon, izrađen od prirodne gume. Zahvaljujući otpornoj gumi, Havaianas japanke ne klizaju, niti se zagrevaju na suncu.

Ideja & kreativna direkcija: DesignBüro

Producent: Milica Perović

PR i organizacija: Preventer

Muzika: Sonja Pavlica

Influenseri: Dunja Jovanić, Jelena Gavrilović, Ida Prester, Marko Nastić, Bojana Vunturišević, Slaven Došlo...

Fotografi: Nemanja Knežević i Bojana Janjić

Video: Dušan Petković

HAVAIANAS - SS 2018

LET'S SUMMER u Beogradu, Hot Mess

For the SS2018 collection and LET'S SUMMER campaign of famous Brazilian brand, Havaianas, we created an original presentation. The location of the Hot Mess raft with a pool was ideal for a pool party. In front of the pool, above the DJ desk, oversized Brazilian flip-flops dominated (in celebration of the 20th anniversary of the famous flip-flops with the Brazilian flag).

At the very beginning, there was a big rain shower and the rain didn't stop until the end of the party. However, that didn't stop many fans of the famous brand to enjoy the party.

All models in countless tempting colors and patterns were available for guests to try them on. All collections have in common a distinct comfort and a high-quality sole, made of natural rubber. Thanks to the resistant rubber, Havaianas flip-flops do not slip, nor do they heat up in the sun.

Idea & Creative direction: DesignBüro

Producent: Milica Perović

PR and organisation: Preventer

Music: Sonja Pavlica

Influencers: Dunja Jovanić, Jelena Gavrilović, Ida Prester, Marko Nastić, Bojana Vunturišević, Slaven Došlo...

Fotografi: Nemanja Knežević i Bojana Janjić

Video: Dusan Petkovic

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