Sjajan ukus za sve generacije - kampanja 2020
Pepsi se decenijama unazad izdvaja zanimljivim kampanjama, dobrim dIzajnom i brojnim zvezdama, koje su zaštna lica Pepsija. Za jesenju kampanju 2020. Pepsi je predstavio retrospektivu svojih najpopularnijih izdanja uz slogan Sjajan ukus za sve generacije.
Kako je Pepsi izgledao 1940, 1950, 1980. 2000, videli smo tokom ove kampanje i uživali u svim retro izdanjima. Dizajn etiketa se menjao, ali je ukus uvek ostao isti.
U skladu sa globlnom kampanjom, koju prati i podrška lokalnih influensera, napravljen je modni edItorjal, insprisan upravo razlčitm trendovima, u želji da se dočara duh vremena u kojima je određeni dizajn bio aktuelan.
Zvezde ovog edtorijala kod nas su: Minja Cvetković , Marija Jevtić, Marko Nastić i Viktor Savić.
Fotograafije i stajling radio je Wannabe Media Studio.
Campaign 2020
For decades, Pepsi has stood out with interesting campaigns. For the fall 2020 campaign, Pepsi presented a retrospective of its most popular releases.
What Pepsi looked like in 1940, 1950, 1980, 2000, we have seen during this campaign and we have enjoyed all the retro editions. The design of the labels changed, but the taste always remained the same.
In accordance with the global campaign, which is followed by the support of local influencers, a fashion editorial was created, inspired by different trends, evoking the spirit of the old times.
Marko Nastić, Marija Jevtić, Minja Cvetković i Viktor Savić starred in Pepsi vintage editorial for autumn 2020.
Photographed and styled by Wannabe Media Studio.